Milk cards

 

Client: 

Dairy Council for Northern Ireland

 

Format: 

A6, 300gsm, gloss laminate postcards

 

Free postcards available in cafés and bars are one of the least intrusive forms of advertising because they are self-selecting; to work the cards need to be desirable, the message nuanced.

 

The Dairy Council wanted to inform people that drinking milk is good for your bones, teeth, skin and . . . . . well, most of the rest of you.

 

Normally public health messages are prosaic in execution. Instead, we created a series of cards that wittily conveyed the benefits of drinking milk through a mélange of photography, 3D graphics and illustration; colourful, fun and a welcome addition to any mantelpiece . . .

 

Agency Services

- Concept development

- Art direction

- Design and illustration

- Print management